‘Our Niche Is To Become The Best In Class’ – Gulf Air’s Competitive Focus For The Future

Gulf Air may have a long history, but has lived in the shadows of its younger and now much larger regional rivals over recent years in what has become a highly competitive landscape across the Cooperation Council for the Arab States of the Gulf. Now, its CEO Krešimir Kučko is working to deliver a new business strategy, using a fleet renewal process and a product and service focus to stand out from the crowd, in what he describes as #yearofchange.